There are people in the world.
Guess what? We are all different.





Our message is clear: It doesn't matter if you're white, black, gay, straight, asexual, disabled, skinny, curvy, old, young, interested in sports, work in a salon or feel good in drag - we think that you are amazing. Things like the colour of your skin, your sexuality, appearance, interests or disability should not define you. Together we can and will reduce the prominence and harmful effects of bullying within the UK's education system.

We are a not-for-profit anti-bullying campaign based in Brighton. Since 2006 we have touched the hearts of and provided support to thousands of young people who have been bullied or discriminated against for being different. Our own independent research of 1,843 UK students suggests that up to 69% of young people will experience bullying before their 18th birthday - this simply is not acceptable.

Together, we can promote the fact that it's okay to be different and can empower young people into overcoming bullies and counteract the negative effects that bullying can cause. According to our Annual Bullying Survey 2013 - 23.5% of victims consider self harm as their only escape route and 17.3% will truant in order to avoid bullies.

So what are we currently doing to counteract bullying?

We Promote Equality

We work independently and in collaboration with schools, colleges, organisations, media and celebrities to raise global awareness both online and offline to some of the issues surrounding inequality and discrimination. Encouraging a shift in thought towards a society that is more equal and respecting of individual differences and free from hate related crimes such as racism, sexism and homophobia.

We Provide Support

It is important for young people to feel empowered and in control of their own destiny - for this reason we provide a portfolio of support to the victims of bullying; from consulting educational establishments and research to blogging, community outreach programs and our own dedicated online social network, DitchWorld which has over 40,000 members each using the service to build a community and support network.






  • 1a Donate
    We are a not-for-profit which means that all the money we raise goes into maintaining...
  • 2a Fundraise
    You don’t have to have deep pockets to help us out financially. You just need...
  • 3 Promote
    Wanna hear about our biggest marketing tool? Promise you will tell? It’s you. Our word-of-mouth...
  • 4 Volunteer
    Looking for work experience with a kick-ass organisation? Would you like to contribute some of...





Gok Wan
Doctor Christian Jessen - Gay Doctor on Ditch the Label
Hannah Stodel on being a disabled Paralympian and Ditch the Label