We like to say no to things

Saying no to bullying

Young people tell us every single year how much some anti-bullying provisions have alienated them and made them feel like “disempowered victims”. We are saying no to the fact that 2.5 million teens are still experiencing bullying every single year. We are saying no to defective anti-bullying policies that aren’t worth the paper they are written on. A no to the villainisation and misunderstanding of those who bully others and a huge, big, fat no to young people being blamed for their own bullying and getting told to just ignore it.


We are one of the UK’s largest, most ambitious and pioneering anti-bullying charities with innovation at our very core. Bullying is a learnt behaviour and we won’t stop until it’s over.

Our objectives

  • To provide evolving, innovative and comprehensive emotional, psychological and physical support to those who are impacted by bullying in offline and digital environments; such as through schools and colleges and in collaboration with online communities and social networks. Our focuses are on those who have experienced bullying, those who are bullying and stakeholders such as parents/guardians and teaching professionals who are also impacted.

  • To use our pioneering research to continuously measure, evaluate and predict changes in the landscape of bullying so that we can continue to improve and develop our services and share our findings with others. Research is the starting point for us in ensuring that we are able to provide the best possible support to as many people as possible.

  • We believe that bullying is a societal issue and therefore has various different stakeholders. Pretty much everyone has either experienced bullying first hand or via somebody they care about, which is why we have a huge emphasis on collaboration. We work extensively with other organisations and people to help make real, positive change for thousands of young people each year.

  • We are working hard to tackle wider societal issues that stem from discrimination and prejudice. From the ways in which we view our physical appearance to the normalisation of hate crimes, it is on our long-term agenda. We believe that bullying and related issues should never be seen as "growing up" and think that those who bully and discriminate need education and emotional support before punishment.

What we're up to

  • We provide pioneering digital advice, support and training for young people through our website and strategic partnerships with key online communities such as Habbo Hotel, The Student Rooms and Twitter.

    Get support
  • We produce pioneering research designed to explore the complex and changing nature of bullying and the wider impact that it has upon the mental, emotional and physical health of young people.

    Download research
  • We provide training to teachers, safeguarding professionals, parents and guardians and other adults involved with young people to share our best practises to help them tackle issues relating to bullying without regurgitating old, dull and ineffective strategies.

    Find out more
  • Working with celebrities, influencers and inspirational people - we provide a platform for others to share advice, stories and experiences for the benefit of those who are currently impacted by bullying.

    Read stories
  • 45% of young people who experience bullying suffer in silence. We strategically work with other people and organisations to vary the touch points that we have with young people to make our support systems more accessible and natural. In the past, we have collaborated with celebrities, YouTubers, blockbuster movies, fashion designers, music festivals and on one occasion - a sausage dog called Albus.

    Want to collab? Contact us
  • We run public awareness campaigns to help shape and change societal attitudes surrounding equality and diversity. Recent campaigns have focused on mental health stigmas, appearance based bullying and a movement away from the villainisation of bullies.

The people behind it all

A group of awesome people

We are a team of passionate creatives, innovators, psychologists, designers, mentors and Haribo enthusiasts brought together with one common goal: To end bullying and to resolve the harmful impacts once and for all.

  • Liam CEO
  • Sue Policies and Office Management
  • Tolu Experiences and Support
  • George General Assistance
  • Jess Influencers and Celebrities
  • Darcy Fundraising
  • Nicola Digital Marketing
  • Bash Creative Design