Press and Media

Help Spread Something Amazing

Welcome to the Press and Media section of Ditch the Label: our central hub for our latest news, updates and materials.

Please direct all press enquiries to Pandora George at BulletPR – 01273 775520 – pandora@bulletpr.co.uk.

Our general press pack includes all of our latest campaign images and multiple sized versions of our logo. It is freely available for download here.

Latest Press Releases

+April 16th 2014: The Annual Bullying Survey 2014

Press Release: Strictly embargoed for release until April 16th, 2014

Anti-Bullying Charity Ditch the Label announce findings of

The Annual Bullying Survey 2014

The most comprehensive report into bullying of young people, The Annual Bullying Survey, will be published by national anti-bullying charity Ditch the Label on April 16th, 2014.

The Annual Bullying Survey 2014 provides an in-depth insight into the current climate of bullying within the United Kingdom. The research has highlighted key areas of concern, along with the key demographic profiles most at risk of bullying and the long-term impact that bullying is having upon the lives of millions of young people from across the country.

Ditch the Label surveyed 3,600 young people aged between 13 – 18 years old in partnership with over 30 schools and colleges across the UK.

The report found that 45% percent of young people had experienced bullying before the age of 18 with personal appearance being the primary reason for bullying.  61% of those bullied had been physically attacked with 30% going onto self-harm and 10% going on to attempt suicide.

Worryingly the report highlights a direct correlation between bullying and students exam grades. 56% of bullied students felt that bullying was having a negative impact on their studies.

Those who have experienced bullying are less likely to achieve higher grades than those who have never been bullied and more likely to get grades of D and below.

41% of those who had never been bullied achieved A or A*grades in English.
30% of those who had been bullied in the past achieved an A or A* in English.
26% of those being bullied achieved an A or A* in English.

The trends were similar across Science and Maths.

 

Key Findings for Ditch the Label’s Anti-Bullying Survey 2014: 

  • 45% of young people experience bullying before the age of 18.
  • 26% of those bullied have experienced bullying on a daily basis.
  • 40% of respondents reported being bullied for personal appearance
  • 36% reported being bullied for body shape, size and weight.
  • 34% reported being bullied for prejudice based reasons (homophobia/ racism/religious discrimination/disability discrimination/cultural discrimination/transphobia).
  • 63% of respondents with a physical disability were bullied, and were more extremely socially excluded.
  • 61% of respondents have been physically attacked.
  • 30% have gone on to self-harm as a result of bullying.
  • 10% have attempted to commit suicide as a result of bullying.
  • 10% of respondents reported been sexually assaulted.
    • 83% said bullying had a negative impact on their self-esteem.
    • 56% said bullying affected their studies.

 Liam Hackett, Founder and CEO of Ditch the Label says, “Our survey shows the profound effect bullying is having upon the studies, self-esteem and therefore future prospects of millions of young people across the UK. It is my hope that our research, message and intervention programs will be used not only to raise awareness of the severity of bullying but also help us to reframe the prejudices and perceptions within wider society.”

Professor Ian Rivers, psychologist, author and Professor of Human Development and Head of School of Sport and Education at Brunel University. Ian has been researching bullying behaviour in the UK and the USA for twenty years and has published several books on the subject.

Ian says “Ditch the Label have produced a very important report that not only shows the extent of bullying in our schools, its diversity and long-term impact, but also its effect upon pupils’ grades. Very able pupils are disadvantaged by their constant experiences of bullying and this ultimately means that schools that fail to tackle bullying effectively will also face questions from Ofsted as grades decline. Taken cumulatively this report shows that we have still got a great deal to do to ensure that our young people are safe in our schools and able to learn in a supportive educational environment.”

Ditch the Label is a national anti-bullying charity delivering support to thousands of vulnerable young people both online and offline. The charity works closely with British schools and colleges providing them with research and advice on key issues. In addition, they provide a virtual “Bullying Support Centre” for the social networking service Habbo Hotel, which is accessed by over 30,000 teens worldwide each week.

Ditch the Label will be launching a Sponsored Silence on 18th May, 2014 to raise awareness of the 39% of young people who stay silent about being victims of bullying. To take part visit ditchthelabel.org/sponsoredsilence

Annual Bullying Survey Summary:

Bullying frequency and place

  • 45% of young people were bullied
  • 26% on a daily basis

Bullying Reasons:

  • 40% reported being bullied for personal appearance (32% of males bullied for this, 43% of females bullied for this)
  • 36% reported being bullied for body shape, size and weight (27% of males bullied for this, 39% of females bullied for this)
  • 34% reported being bullied for prejudice based reasons (homophobia/ racism/religious discrimination/disability discrimination/cultural discrimination/transphobia)
  • 32% reported being bullied for personal interests.
  • 22% said they were bullied because they got higher grades
  • 14% reported being bullied for not being considered masculine or feminine enough.

Bullying Forms:

  • 96% of those reporting being bullied experienced some level of verbal bullying, and 29% had experienced extreme verbal bullying (rated 8-10)
  • 61% have been physically attacked, 9% had experienced an extreme physical attack (rated 8-10)
  • 55% of those being bullied experienced cyberbullying.
  • 25% of those being bullied have been sexually bullied
  • 76% were purposefully socially excluded by their peers
  • 82% experienced indirect forms of bullying
  • 36% had their property stolen or damaged
  • 10% were sexually assaulted

Effects bullying has on the victims:

  • 83% said bullying had a negative impact on their self-esteem.
  • 56% said bullying affected their studies.

Health and social effects

  • 10% attempted to commit suicide
  • 30% had suicidal thoughts and 30% self harmed
  • 20% skipped school or class due to bullying
  • 10% of bullied students turned to drug or alcohol to cope with bullying

Of those who sought support…

  • 39% have never told anybody they have been bullied.
  • Most bullied young people turned to family members, teachers and friends.
  • Young people were least satisfied with teachers, health professionals and social networks when they turned to them for support or to report bullying.
  • Over half of students (51%) were not satisfied with teacher support

The full report can be downloaded from Ditch the Label, www.ditchthelabel.org.uk on the 16th April.

Ditch the Label publish two key surveys each year: the Annual Bullying Survey and the Annual Cyberbullying Survey.  Now in its second year, The Annual Bullying Survey enables Ditch the Label to continually measure trends and changes within the sphere of bullying so that they can continue to produce help and advice and preventative solutions.

Copies of both reports can be found at www.ditchthelabel.org.

Donate

Ditch the Label is an independent charity and rely heavily upon donations and fundraising activity from the public. If you can help, please visit www.DitchtheLabel.org or alternatively text DITC12 and your donation amount to 70070. For example,to donate £5 text DITC12 £5.

Media Enquiries

For further information, quotes or case studies please contact Pandora George at Bullet PR  pandora@bulletpr.co.uk 01273 504704, 07729 469220

About Ditch the Label 

  • Ditch the Label is nationwide anti-bullying charity.
  • They provide support to thousands of vulnerable young people both online and offline, working with schools, colleges and media outlets to help reduce the effect and prominence of bullying within the UK and to teach young people that it is okay to be different.
  • Ditch the Label operate their own social network for the victims of bullying to come and share advice and support and will be launching an online professional counselling service in the next few months. The social network currently has over 35,000 members.
  • Ditch the Label also work closely with British schools and colleges, providing them with research and consultancy services. They also produce strategies to help counteract bullying and to promote equality and diversity.
  • In 2013 Ditch the Label published their Annual Bullying Survey, of which a sample of over 2,000 British students were asked about their experiences of bullying.
  • Ditch the Label also published the Annual Cyberbullying Survey in October 2013, the largest survey of its’ kind ever to be carried out. In the survey 10,008 young people, aged between 13 – 22 years old were sampled.
+October 2nd 2013: The Annual Cyberbullying Survey 2013
Press Release: Strictly embargoed for release until October 2nd, 2013 00.01 am

Anti-Bullying Charity Announce Findings of Largest Ever Cyberbullying Survey.

The largest ever survey of cyberbullying will be published on October 2nd 2013 by national anti-bullying charity Ditch the Label. The survey reveals that 69% of young people have been victims of cyberbullying, a figure much higher than previously reported. New research also shows that young males and females are equally at risk of cyberbullying and that young people are twice as likely to be bullied on Facebook than on any other social network.

Ditch the Label’s Annual Cyberbullying Survey 2013 sampled 10,008 young people, aged between 13 – 22 years old (of which 67% were from the UK, 17% from the USA, 12% from Australia and 4% from other countries). The survey was conducted in partnership with Habbo Hotel, the largest teen community in the world. Ditch the Label provide a virtual “Bullying Support Centre” for the social networking service, which is accessed by over 30,000 teens worldwide each week.

The report identified the different levels of cyberbullying across different social networks. Findings show that:

• 7 out of 10 young people have been victims of cyberbullying.
• 37% young people have experienced cyberbullying on a highly frequent basis
• 20% of young people have experienced extreme cyberbullying on a daily basis
• Young people are found to be twice as likely to be bullied on Facebook than on any other social network.
• Facebook, Twitter and Ask.FM are found to be the most common social networks for cyberbullying.
• 54% of young people using Facebook reported that they have experienced bullying on the network.
• 28% of young people using Twitter reported that they have experienced bullying on the network.
• 26% of young people using Ask.FM have experienced bullying on the network.
• Cyberbullying is found to have catastrophic effects upon the self-esteem and social lives of up to 69% of young people.
• An estimated 5.43 million young people in the UK have experienced cyber bullying with 1.26 million subjected to extreme cyber bullying on a daily basis.
• New research shows that young males and females are equally at risk.

Liam Hackett, who founded the Ditch the Label anti-bullying charity after being a victim of bullying himself says, “Our report has identified that cyber bullying is on the increase. It is seriously damaging the self-esteem and the future prospects of young people and is an issue we cannot afford to overlook. Social networks have a moral obligation and a duty of care to their users to implement tight mechanisms of flagging and reporting systems for cyber bullying, although we all have a responsibility and an opportunity to help fix this.”

Professor Ian Rivers is a psychologist, author and Professor of Human Development and Head of School of Sport and Education at Brunel University. Ian has been researching bullying behaviour in the UK and the USA for twenty years and has published several books on the subject. Ian says, “ This survey demonstrates that young people remain vulnerable online. It is worrying that almost 1 in 4 young people are victims of cyberbullying on a daily basis through social media sites and it is important that those who manage these sites recognise their responsibility to protect young people from harassment. Of significance is the fact that this study shows that bullying via social media is a global phenomenon and it is important that we recognise how vulnerable minority youth are online, particularly trans youth who are, perhaps for the first time represented in a study of cyberbullying.”

The Annual Cyberbullying Report 2013 is available to download at: http://www.ditchthelabel.org/annual-cyber-bullying-survey-cyber-bullying-statistics/

- Ends -

For further information please contact Pandora George at Bullet PR
pandora@bulletpr.co.uk 01273 504704, 07729 469220

About Ditch the Label
Ditch the Label is nationwide anti-bullying charity.

They provide support to thousands of vulnerable young people both online and offline, working with schools, colleges and media outlets to help reduce the effect and prominence of bullying within the UK and to teach young people that it is okay to be different.

Ditch the Label operate their own social network for the victims of bullying to come and share advice and support and will be launching an online professional counselling service in the next few months. The social network currently has over 35,000 members.

Ditch the Label also work closely with British schools and colleges, providing them with research and consultancy services. 2013 has also marked the first year of their Annual Bullying Survey, of which a sample of over 2,000 British students were asked about their experiences of bullying. The report is available on the website, www.ditchthelabel.org.

Celebrity ambassadors include Gok Wan, Dr Christian Jessen and Paralympian, Hannah Stodel.

Objectives:
1. To build a complex understanding of bullying through extensive research and involvement with young people so that they can effectively work towards tackling it and identifying future trends.

2. To reduce the prominence and effect of bullying within the UK’s education system through work with schools, colleges, the Government, organisations, parents and youths.

3. To inspire and educate young people towards their ethos of equality and philanthropy, promoting self-acceptance and self-love.

+September 4th 2013: Announcing our Partnership with Habbo Hotel
Ditch the Label, UK Anti-Bullying Charity Collaborate With Habbo Hotel, the Largest Online Virtual Community for Teens.

For Immediate Release – Wednesday 4th September 2013.

The anti-bullying charity, Ditch the Label is excited to announce a highly anticipated collaboration with Habbo Hotel – the world’s largest online virtual community targeted primarily towards 13-18 year olds. Habbo Hotel enables its’ users to adopt their own virtual identity, to build rooms and to build friendship, conversation and debate with over 273 million characters registered to the network.

Since launching in 2012, Brighton-based anti-bullying charity Ditch the Label has attracted the attention and creativity of over 80,000 youths from across the UK. The charity currently works with schools and colleges across the country to reduce the effect and prominence of bullying. The wider appeal of Ditch the Label’s message for equality is evident with a celebrity fan base, which includes Gok Wan, Ben Cohen, Doctor Christian Jessen and Hannah Stodel, the British sailing Paralympian.

According to their website:

“Our message is clear: It doesn’t matter if you’re white, black, gay, straight, asexual, disabled, skinny, curvy, old, young, interested in sports, work in a salon or feel good in drag – we think you’re amazing. Things like the colour of your skin, your sexuality, appearance, interests or disability shouldn’t define you.”

The collaboration with Habbo Hotel will involve running interactive awareness campaigns specifically designed to engage with 13-18 year old youths. In addition, Ditch the Label Support Staff will be on hand to provide advice and support in their virtual helpdesk during set times.

“We are constantly looking for new and innovative ways to communicate with our target market. Music, fashion and technology are some of our key touch points and so our collaboration with Habbo Hotel really didn’t require much thought. Our recent ‘Annual Bullying Survey 2013’ report highlighted that a rise in social media and social gaming consumption can be accredited to escapism from youths who are being bullied offline. We want to remove the stigma attached to bullying and to make help and support much more accessible to young people in an environment that is most familiar to them. We are all incredibly excited about our future work with Habbo Hotel and at the potential for us to be providing support to thousands upon thousands of young people in the UK.”

Comments Liam Hackett, the founder and CEO of Ditch the Label who was once a victim of bullying himself.

The news of the collaboration follows shortly after Ditch the Label’s nomination as “Organisation of the Year” from the National Diversity Awards, hosted on 20th September.

Raquel Alvarez, User Care and Safety Director at Sulake, the parent company of Habbo Hotel comments:

“Habbo Hotel is a place for teens to meet and enjoy time with friends, where everyone can be what they want to be and where young people from all over the world can feel equal and accepted. We are very excited and happy about this opportunity to work with Ditch the Label which shares the same values.”

For further information, please contact the Press Team at Press@DitchtheLabel.org.

www.DitchtheLabel.org
www.Habbo.com

+August 5th 2013: We've Been Shortlisted!

Ditch the Label has been shortlisted for the UK’s Largest Diversity Awards

Ditch the Label a nationwide charity from Brighton has been nominated for the Community Organisation of the Year at The National Diversity Awards.

The ceremony celebrates some of the excellent and inspiring achievements of positive role models and community organisations from across the UK. The awards aim to recognise nominees in their respective fields of diversity including age, disability, gender, race, faith, religion and sexual orientation.

Ditch the Label is a nationwide anti-bullying charity, working with education, parents and young people to help reduce the prominence and effect of bullying within the British education system. With over 35,000 members on the website, Ditch the Label has a plethora of celebrity ambassadors, including Gok Wan, Dr Christian Jessen and Hannah Stodel, one of the Paralympians.

“It is an absolute honour to be nominated and shortlisted for this award and to receive such fantastic recognition for our hard work and devotion to empowering and inspiring young people into our strong ethos of equality and individuality.” Said Liam Hackett, the founder and CEO of Ditch the Label.

The National Diversity Awards, to be held at the Queens Hotel on September 20th, will honour the outstanding achievements of grass root communities who have contributed to making a more diverse and inclusive society.

Leeds will play host to the prestigious black-tie event which has been sponsored by a growing list of top employers including Microsoft, Transport for London, Price Waterhouse Coopers (PWC), Sky, MI5, The Co-operative Group, The Open University and the Financial Ombudsman Service amongst others.

The awards have gained a mass of celebrity support from the likes of Stephen Fry, paralympians Jody Cundy and Claire Harvey and singing sensation Misha B.

Misha Commented, “I’m Delighted to be a patron of The National Diversity Awards; A great opportunity to recognise and celebrate diversity in all its glory” 

TV personality Brian Dowling will take to the stage once again to host the evening, along with British actress and CBeebies presenter Cerrie Burnell.

Brian said; ‘Last year was an amazing night filled with so many inspirational people, and it made a change to be at a national event that recognised the different variety of talent that the UK has to offer’

‘I look forward to witnessing what the 2013 ceremony will bring, but I know another fantastic array of role models and charities will be celebrated’

Veteran activist Peter Tatchell was honoured with a Lifetime Achievement Award at last year’s ceremony, alongside Zita Holbourne, recognised for tirelessly fighting social and racial justice over the last 20 years.

Paul Sesay, founder of The NDA’s said; ‘Well done to all shortlisted nominees. We had an overwhelming amount of nominations this year and the standard has been exceptional.’

‘I know another fantastic spectacle of role models will be delivered and recognised this year’

Winners will be announced at The National Diversity Awards 2013.

+February 3rd 2013: Annual Bullying Survey 2013

Ditch the Label

The Annual Bullying Survey 2013

For Immediate Release – 3rd February 2013

The anti-bullying organisation, Ditch the Label are excited to announce the release of a highly anticipated report into bullying: the Annual Bullying Survey 2013. Based on the data of 1,843 British students and hundreds of case studies, the report identifies key bullying statistics and also provides a risk analysis for 52 demographic groups. Data shows how variables such as sexuality, disabilities, race, religion and household income can impact upon susceptibility to bullying; it can also be used to predict the behavioral and psychological impacts of bullying and how different demographics are likely to respond.

Over the course of 6 weeks, Ditch the Label worked in partnership with several colleges from across the UK, giving the organisation a unique opportunity to speak with thousands of 16-26 year olds about their experiences of bullying. As part of the research, Ditch the Label produced tailored insights and bullying strategies for some of the biggest colleges in Britain.

The 23-page report identifies shocking insights into one of the least researched areas in the world: bullying. Ditch the Label identified a wealth of alarming statistics, a small selection follows:

  1. 7 in 10 young people found to experience bullying before their 18th birthday.
  2. 24% of victims self-harm, 25% have suicidal thoughts and 17% truant from school or college.
  3. 60% of bullied students targeted for their appearance, 36% for their interests, 11% for their sexuality and 8% because of their social class.
  4. 21% of victims are bullied or harassed online through social networking websites.
  5. 22% of victims are bullied daily.
  6. The majority (57%) of students are not happy with the bullying support available.

Ditch the Label now plan to distribute the report to every school and college within the UK along with Educational and Governmental agencies. Ditch the Label have outlined their own recommendations and are hoping that if implemented, could help reduce the harmful impact of bullying for thousands of young people across the UK.

About Ditch the Label
Launched by Liam Hackett, a 22 year old recent University graduate – Ditch the Label is a not-for-profit anti-bullying organisation working to help schools and colleges overcome bullying within the UK’s education system and also providing essential support to the victims of bullying and their friends and family.

“We do things differently at Ditch the Label – our brand and our message is all about empowering young people and about making them feel proud about who they truly are. We believe that everybody is unique, despite the kinds of ‘social labels’ they fall under. It doesn’t matter if you’re white, black, gay, straight, asexual, disabled, skinny, curvy, old, young, interested in sports, work in a salon or feel good in drag – we think you’re amazing.” Comments Liam Hackett, who was once a victim of bullying himself.

After graduating several months ago, Liam saw a huge potential in redeveloping Ditch the Label which was a project he first launched at the age of 16. Over the past few months alone, the campaign has grown exponentially and attracted support from thousands worldwide including some high profile celebrities. Liam currently manages Ditch the Label and his own digital marketing agency, Hackett and Tiger who provide marketing and branding services pro-bono.

Recent Quotes

  1. Doctor Christian Jessen (Embarrassing Bodies): “I think that Ditch the Label is a great thing because it gives people a place to find likeminded people to talk to. I just wish it was around when I was growing up.”
  2. Thelma Madine (My Big Fat Gypsy Weddings): “I think it’s absolutely brilliant what Ditch the Label are trying to do and achieve and I support it completely.”
  3. Hannah Stodel (Paralympian): “The more I read, the more impressed I have been by Ditch the Label. I love the concept and I just wish that there was something like this when I was younger. Ditch the Label really highlights how ridiculous prejudice is and shows that it is time to just move on.”

 

More Information
Press@DitchtheLabel.org / 01273 311164

Download Report
Click here to download a free copy of the Annual Bullying Survey 2013.

+December 2012: Official Ditch the Label Wristbands

December 2012: for Immediate Release

Ditch the Label: Official Fundraising Wristbands are Here

Based in Brighton, UK – Ditch the Label is a not-for-profit organisation working to bring the issue of equality to the forefront of public discussion.  According to their website:

Our message is clear: It doesn’t matter if you’re white, black, gay, straight, asexual, disabled, skinny, curvy, old, young, interested in sports, work in a salon or feel good in drag – we think you’re amazing. Things like the colour of your skin, your sexuality, appearance, interests or disability shouldn’t define you. We’re fighting against stereotypes and bullying. Join us.

Ditch the Label harness two main functions; the first is to promote the issue of social equality, counteracting hate and prejudice targeted towards different minority groups both through online and offline devices. Secondly, Ditch the Label work to support teens typically aged 15-21 to overcome issues of bullying and self-loathe through the use of their own dedicated online community and support networks set up offline.

Harnessing the power of social media and their large fan base, Ditch the Label have recently launched a new addition to their fundraising portfolio: Official Wristbands. There are 5 main styles available, each encapsulating different messages and elements from the Ditch the Label campaign and ethos. The wristbands were launched on Wednesday 5th December 2012 and hits to the website skyrocketed with hundreds of wristbands being ordered by eager fans and supporters from across the world.

The wristbands are not only an incredibly innovative way of fundraising but also act as an extension to the Ditch the Label marketing strategy; allowing supporters of the Ditch the Label message to spread word and to help express their own individuality and advocacy for equality.

Ditch the Label Wristbands

Ditch the Label Wristbands

 

 

 

 

 

 

 

 

 

 

 

Wristbands are available now at www.DitchtheLabel.org/Store
Press@DitchtheLabel.org

+September 2012: Annual Bullying Survey 2012

Autumn 2012: for Immediate Release

Annual Bullying Survey 2013

What are the long lasting effects of schoolyard bullying? What is the ratio of young people being bullied to those that bully? What are the main causes of bullying and how can they be eradicated? Those are some of the questions posed by Ditch the Label to accompany their ambitious new project: the Annual Bullying Survey 2013.

Using a cross sample of students from across the UK, Ditch the Label – a not-for-profit organisation based in Brighton are looking to identify the demand for their core message of social equality. According to their website:

Our message is clear: It doesn’t matter if you’re white, black, gay, straight, asexual, disabled, skinny, curvy, old, young, interested in sports, work in a salon or feel good in drag – we think you’re amazing. Things like the colour of your skin, your sexuality, appearance, interests or disability shouldn’t define you. We’re fighting against stereotypes and bullying. Join us.

First launched in 2006, Ditch the Label have always been involved in the eradication of bullying and promotion of equality amongst young people worldwide. The organisation have recently burst onto the activism scene with a new website and exciting partnerships with celebrities, a Canadian photographer and other organisations seeking to benefit the 15-21 year old age bracket.

Ditch the Label’s online community DitchWorld provides a platform for peer-to-peer support, accumulating over 30,000 members with ambitious hopes to extend this free-of-charge service to a professional level of counselling backed by grants and public donations.

“The survey is an amazing opportunity for us to measure the prominence and effect that bullying has on people across the UK – identifying areas in which bullying is particularly common and highlighting measures that could and should be in place in order to significantly reduce bullying” comments Jon Cross, who is overseeing the research campaign.

Helping promote the campaign, Ditch the Label have had the invaluable support of celebrity figures such as Dr Christian Jessen from Embarrassing Bodies and the star of My Big Fat Gypsy Wedding, Thelma Madine, who witnessed both verbal and physical bullying in her documentary Thelma’s Gypsy Girls. Thelma comments; ‘We are all different, god made us different, so you should stand up for who you are. As for being bullied, we should feel sorry for those who do the bullying as it is their issue, not ours’.

The survey is now live on the Ditch the Label website (Annual Ditch the Label Bullying Survey 2013) for participation for UK residents aged between 16-26. Data will be published by the organisation in December and will communicate a greater understanding about how ruthless the playground really is and the long-term health and social side effects associated with bullying.

 

Ditch the Label - http://www.ditchthelabel.org/

Press@DitchtheLabel.org

+August 2012: General Press Release

Autumn 2012: for Immediate Release

Ditch the Label: General Press Release

Based in Brighton, UK – Ditch the Label is a not-for-profit organisation working to bring the issue of equality to the forefront of public discussion.  According to their website:

Our message is clear: It doesn’t matter if you’re white, black, gay, straight, asexual, disabled, skinny, curvy, old, young, interested in sports, work in a salon or feel good in drag – we think you’re amazing. Things like the colour of your skin, your sexuality, appearance, interests or disability shouldn’t define you. We’re fighting against stereotypes and bullying. Join us.

Ditch the Label harness two main functions; the first is to promote the issue of social equality, counteracting hate and prejudice targeted towards different minority groups both through online and offline devices. Secondly, Ditch the Label work to support teens typically aged 15-21 to overcome issues of bullying and self-loathe through the use of their own dedicated online community and support networks set up offline. Currently, the online community dubbed ‘DitchWorld’ has over 30,000 members and acts as a hub for peer-to-peer support. Anyone is free to join and gain advice and support on their own unique issues.

Founder and Managing Director, Liam Hackett comments:

“I found it incredibly difficult growing up against a background of bullying and discrimination because of my sexuality and remember feeling so alone. I, like many others craved a community where I could speak with other like minded people to gain advice and support for my situation so that I didn’t feel so alone. Allas, Ditch the Label was born and we continue to touch the hearts of thousands worldwide each month.”

Liam Hackett first set up Ditch the Label at the age of 16 after encountering school yard bullying himself throughout high school. He has recently graduated from a red brick British University and now ploughs his energy into Ditch the Label and his other business venture, Hackett & Tiger.

Since relaunching in July 2012, the cause now has a new website, brand and vision for the future. Harnessing upon the power of social media and their ever growing list of celebrity ambassadors the future is bright for this worthy and exciting cause.

Ditch the Label - http://www.ditchthelabel.org/

Press@DitchtheLabel.org

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Features

2014

April: The Independent, The Guardian, The Sunday Times, The Telegraph, The Metro, BBC Radio 1, BBC Radio 4 Woman’s Hour, ITV National News, ITV Online News, Third Sector, Manchester Evening News, MSN News, Voice of Russia.

March: The Metro, The Independent, The Daily MailDigital Spy, The Huffington PostBBC News, Pink News,

February: Channel 5 Live News, BBC Radio Sussex, RED Magazine.

January: BBC 5Live, BBC Radio Scotland, BBC Radio London, Channel 5 Live News, The Daily Mail, The Metro, The Huffington Post, PinkNews, DigitalSpy, Voice of Russia.

2013
December: Channel 5 Live News, LBC Radio 97.3, The Metro, Best Daily Magazine, Parliament UK Publications.

November: ITV News, LBC Radio 97.3, BBC Radio Sussex, The Guardian, The Telegraph, The Metro, The Daily Express, The Daily Star, The Standard, The Observer, Yorkshire Post, Scotsman, Western Mail.

October: Sky News (TV/online), ITN News (TV/online), Channel 5 News (TV/online), The Independent, The Times, Evening Standard, The Daily Mail, The Mirror, Orange News, Yahoo! News, MSN News, Belfast Telegraph, LBC Radio, Kiss FM, Real Radio Manchester, Express News, The Argus, Yorkshire Post, Irish Independent, This is Cornwall, Herald Scotland, Portsmouth News.
August:
Radio Reverb (radio)
August: BBC Radio Sussex (online/radio)
July: BBC News Report (televised)
July: BBC Radio Sussex (online/radio)
July: Juice FM (radio)
July: The Argus (online/print)
June: SEN Magazine (print)
June: Radio Reverb (online/radio)
April: SecEd Magazine (online/print)
April: British Journal of School Nursing (print/journal)
February: The Independent (online/print)
February: The Telegraph (online/print)
February: Radio 1 (online/radio)

2012

December: Sugar Magazine (online)
August: Attitude Magazine (online)
August: Huffington Post (online)