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Anti-Bullying Week Bullying Cyberbullying

Ditch the Label x Screen Shot – #NotJustaComment

Anti-Bullying Week 2020 is coming to an end, but our hard work never ends. We partnered with the amazing content team over at Screen Shot on their campaign #NotJustaComment, raising awareness for cyberbullying, and how often it can be a throw comment on social media that can impact us the most. 

In our Annual Bullying Survey we found that bullying increased by 25%, that 1 in 4 received abuse online as a result and that the pandemic lockdown increased cyberbullying exponentially. We don’t want this to happen for another year. Check out the awesome campaign below to put an end to hate in the comments section. 

Screen Shot Logo

#NotJustaComment 

Screen Shot asked six people in the public eye to talk about the comments they’ve received on social media. Sophia Hadjipaneteli, Zain Shah, Harnaam Kaur, Jennifer McKing, Suede Brooks and Josh Moore all took part, reading mean comments posted on their own channels to highlight how frequently and savagely they can often be insulted. 

Check out the video here

Gif of the campaign video featuring four personalities. Title reads Screen Shot by Ditch the Label.

Founder of Screen Shot, Shira Jeczmien, said:

“Screen Shot has always been vocal about the impact of bullying and online hate on young people’s well-being, and partnering with Ditch the Label as well as 6 inspiring advocates was a powerful opportunity to approach the discourse from an honest and direct point of view.

To raise awareness of the matter, we created a unique landing page for the campaign where people can find extra resources regarding Anti-Bullying Week 2020. As a campaign, Not Just A Comment is our way of keeping the dialogue surrounding online bullying open within our community in order to make sure everyone can engage with it, share their own struggles and fight this together.”

Check out the campaign page here! 

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