Is it ok for guys to not like sports / to not like football?

Yes it is and we're here for you

Too often guys are told that if they 'don't like football or sports' then that makes them girly. Liking football doesn't make you any more of a man than cooking or dancing. Do what you want and like what you like. There's no wrong way to be a man! Read more...

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Is it ok for guys to cry?

Guys are searching online what it means to be a man.

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Is It OK For Guys…?

Ever been told to ‘grow a pair’ or ‘be a real man’…? Ditch the Label are supporting Lynx in their mission to get guys to ditch the labels holding them back. With 57% of guys being told that real men should behave a certain way, its no wonder guys are constantly questioning whether ‘it’s OK’ to […]

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The Hairy Truth Revealed: What You Need to Know About Body Hair

Body hair: We all have it, but we never talk about it! Body hair through the ages has seen some pretty eccentric styles and trends. The Romans were firm supporters of cleanly shaved nether-regions for both men and women, whereas the Middle Ages were all about bush. Weirdly enough, in the olden times where sanitation […]

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What to do when you’re 😡 AF

Anger is something that every single person will experience at varying levels. It’s completely normal to feel anger, it’s an acceptable emotion and there are healthy ways of expressing it and some not so healthy ways too. So, instead of boring you with the same old techniques like counting to ten and deep breathing which only […]

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To My 15 Year Old Self…

So, we asked a bunch of guys what they wish they knew about love when they were 15 and here’s what they said… Sometimes we need advice from someone who speaks from experience but not every guy has a dad, uncle, older brother or relative to pass on their worldly wisdom. Love is something that […]

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What is Your Body Type? [Quiz]

Can we tell which body type you most relate to? Ectomorph, Endomorph, Mesomorph or somewhere in-between? Answer 10 questions in our short quiz to find out which body type you are most like and what it all means… Once you figure out which body type you are, check out what [insert name] has to say about the […]

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Attention Shy Guys – This One’s For You…

Some people are shy. Some people are not… Social anxiety and shyness can be really difficult to overcome. Being shy and suffering with social anxiety can sometimes be the biggest road block when it comes to making new friends, meeting new people and expressing yourself. Some people are born shy, others are shy because things like […]

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5 Top Tips for Guys to Keep Happy and Healthy

We drafted in the professionals on this one: Bryan Wither at The Body Positive Fitness Alliance shares his wisdom on all things fitness! Here are Bryan’s tips on staying happy and healthy from a body positive perspective! This is all you need to stay in top form … 1. Have goals. Professional goals. Personal goals. Fitness […]

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10 Things You Need to Know About Dating

We’ve all had our fair share of shoddy dates, here are 10 tips to help make dating a lil’ easier and full of genuine romance instead of embarrassment and awkward silences….💔💔💔 1. Everyone is nervous on a first date. It doesn’t matter how old you are or how many dates you’ve been on, this one never […]

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How Masculine Are You? [Quiz]

The Ultimate Masculinity Quiz: Are you more masculine or feminine? We’ve created this nifty masculinity quiz to see where you stand on the manly scale. Answer these 10 simple questions to establish whether or not you’re a man’s man, or more in touch with your feminine side. Go on, we dare you… 😉 If you’d […]

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The mission

Young guys live in a world filled with labels and limits. In fact, over 70% of them have been told that a real man should behave a certain way. Pressure that ultimately makes bullying, depression and suicide so common among men.

With #isitokforguys, LYNX and Ditch the Label will launch our ambition; to expose the pressure guys feel to ‘be a man’ and empower them to be whoever they damn well want. We want to fight those limitations and create a society where there is no wrong way to be a man. No labels. No limits on what men can or cannot be.