Based on our research and expertise, we know that the majority of those who bully are men. We also know that men are actively discouraged from opening up about their emotions and instead, often respond with aggression. To tackle this, we are supporting Lynx’s mission to, quite literally, ditch the labels that hold guys back, freeing them to be their own man, on their own terms.
Our partnership with Lynx is focused on giving young guys the tools and resources they need to say a huge, big, fat no to bullying and be comfortable with who they are – without the pressures and limits of traditional masculinity.
We know guys spend a lot of their time online, so we’re creating an easy to use platform for the UK, US and Mexico, housing everything guys need to get rid of limiting labels. This platform will be powered by Lynx and will include communities, chats and mentors. Together with Lynx, we will also create blogs and videos about masculinity and labels.
We’re aiming to help at least 474k people through our partnership with Lynx. We’re confident that we will get more young people talking about bullying and the labels that guys suffer under - and this is something we are very proud of.
The Science of Hugging
Why we should all be hugging each other ❤️ Some people are huggers, some are handshakers. When you think about it, it’s a strange concept. Hugs vary from a quick bro hug to a warm embrace, but what’s going on behind the …
Also By Our Collaboration
‘Ditch Labels, Ditch Bullying’ for #AntiBullyingWeek
#AntiBullyingWeek To mark anti-bullying week in the UK, we’ve partnered up with LYNX, the UK’s leading male grooming brand on their recent ‘Ditch Labels, Ditch Bullying’ campaign. The campaign challenges guys, including …Read More ‘Ditch Labels, Ditch Bullying’ for #AntiBullyingWeek
Male Style Experts Share Their Top Tips on Being the Best Version of Yourself
If you could give your 13-year-old self one style tip, what would it be? Have you ever been picked on because somebody didn’t like your outfit or physical appearance? The chances are, most probably yes. In fact, new research from Promundo, …Read More Male Style Experts Share Their Top Tips on Being the Best Version of Yourself
We live in a world where it is a rebellion to be yourself. Where people are ostracised and bullied because of attitudes towards how they look, who they love, the colour of their skin or pretty much anything that makes them unique. We say enough …Read More The Anthem
How to Approach your Crush on Valentine’s Day
Whether it’s online or IRL, it can be seriously hard to tell someone that you actually ‘like’ them. Ditch the Label put their heads together with Lynx to come up with the ultimate do’s and don’ts when it comes to V-day dating… 1. Keep it …Read More How to Approach your Crush on Valentine’s Day
What Guys Really Think about ‘Lad Culture’
Ditch the Label got a bunch of lads together to tell us what they really thought about ‘lad culture’… We’ve all been on the receiving end of some laddish banter and most likely we’ve probably dished out our fair …Read More What Guys Really Think about ‘Lad Culture’
7 Signs You’re Addicted to Social Media
…Are you addicted? 1 in 3 people say they use social media constantly and 60% of people say they can’t go more than a day without using it. But what are the warning signs that you’re addicted? Ditch the Label teamed up with …Read More 7 Signs You’re Addicted to Social Media