Research Papers

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Note on symbols

R
includes recommendations
ES
includes executive summary
L
landmark study
EL
extract from a landmark study
IN
international study

Mental Health Research: What 12 Million Conversations Can Teach Us

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Working with Brandwatch has given us a unique opportunity to analyse 12.9 million conversations surrounding mental health in the United Kingdom across a period of four years. We are jointly passionate about understanding the current climate and narrative of mental health and collectively will be using this research to influence culture – not just internally within our own organisations, but globally.

Makeup Shaming

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The purpose of this research is to explore the attitudes that society has towards those who wear makeup; exploring the extent to which pejorative attitudes exist. Sleek MakeUP is launching a new global campaign with the aim of tackling makeup shaming. The campaign, My face. My rules. has been created to positively recognise and stand up for everyone’s right to define their individual beauty, without boundaries. My face. My rules. is a celebration of individualism and uniqueness, with a true love for makeup at its core.

The Annual Bullying Survey 2017

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The Annual Bullying Survey is our flagship study of bullying and associated behaviours, produced in collaboration with schools and colleges from across the United Kingdom on an annual basis. 50% of our survey features the same questions so that we are able to measure long-term trends and shifts in behaviours and attitudes. We reserve the remaining 50% for research on a specific topic.

In:Game Abuse

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In the first major report of its kind, we worked with Habbo to explore the nature and extent of bullying within online gaming environments. We believe that everybody should have freedom of expression wherever they socialise and spend their time - regardless as to whether or not it is online or offline.

The Valentine Study

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In the mainstream, sexuality is seen as a binary construct but our latest research proposes a new fluidity scale - as young people increasingly move away from labels. Our research of over 1,000 also explores the impact of technology on modern relationships and the exploration of sexuality.

Cyberbullying and Hate Speech

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What is the current climate of cyberbullying? To what extent do people experience racist, homophobic and transphobic insults online? When are people most likely to experience abuse? These are some of the questions that we have answered in our latest report, Cyberbullying and Hate Speech. Produced in collaboration with Brandwatch, we analysed 19 million Tweets over a 4-year period to produce this cutting edge report.

Masculinity and Misogyny in the Digital Age

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What does it mean to be a man? Who are the biggest culprits of misogynistic language? What are some of the current challenges that modern men face? These are some of the questions that we have answered in our latest report, Masculinity and Misogyny in the Digital Age. Produced in collaboration with Brandwatch, we analysed 19 million Tweets over a 4-year period to produce this cutting edge report.

The Gender Report 2016

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This research covers the topic of gender and how it can enable and disable young people aged 13-25 throughout the United Kingdom and internationally. We were particularly interested in the definition of gender, gender roles and the bullying and discrimination young people experience as a result of not conforming to societal standards