Understanding Online Serophobia

Understanding Online Serophobia: How Hate Speech Against People Living with HIV and AIDS is Evolving

To mark World AIDS Day, we’ve partnered with Brandwatch to analyse 239 thousand online conversations globally to understand how serophobia has evolved online between 2019 and 2021. The report examines how hate speech targeting people living with HIV and AIDS online has changed since the pandemic began, where the conversation about serophobia is happening globally, and how advocacy efforts have helped globally.

We found that:

  • The UK has the highest rate in the world for online discussions about hate speech against people living with HIV or AIDS.
  • There were an average of 245 online posts expressing or discussing serophobia every day over the last 2.5 years.
  • Instances of and discussions around serophobia online have decreased 21% since the beginning of the pandemic in March 2020.
  • While violent threats and slurs or tropes make up a large part of the discussion around serophobia online, they have decreased by 35% and 22% respectively over the last 2.5 years.
  • Use of the hashtags #EndHIVStigma and #ScienceNotStigma has increased by 64% and 473% respectively in the last 2.5 years as awareness is raised around the stigma attached to people living with HIV and AIDS.

For more, you can download the full report below.

Trigger warning and content warning

This report contains content that some audiences may find upsetting and triggering. Please be aware that some of the data presented in this report is uncensored in places. We recommend that anybody below the age of 16 has parental consent before exploring this report.

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