It is no secret that the landscape of bullying continues to change, which is why we stress the importance of researching trends, attitudes and behaviours so that we can continue to innovate and develop world-class interventions and ways of tackling cyberbullying.

But, what do the stats say?

Latest statistics are taken from Ditch the Label’s Annual Bullying Survey 2017

Frequency

As were are increasingly living more and more of our lives online, cyberbullying is something which can affect anyone at any time:

  • 17% of those surveyed have experienced cyberbullying.
  • 29% of those surveyed reported experiencing cyberbullying at least once a month.
  • 16% surveyed said they were cyberbullied at least once a week.

Impacts of cyberbullying

Cyberbullying can have serious impacts on the self-esteem and mental health of people who experience it:

  • 41% of people who were cyberbullied developed social anxiety
  • 37% developed depression
  • 26% had suicidal thoughts
  • 26% deleted their social media profile
  • 25% self-harmed
  • 25% stopped using social media
  • 20% skipped class
  • 14% developed an eating disorder
  • 9% abused drugs or alcohol.

What counts as Cyberbullying?

When asked about the nature of cyberbullying, here is how our respondents answered:

  • 35% had sent a screenshot of someone’s status or photo to laugh at them in a group chat
  • 25% had trolled somebody in an online game
  • 17% liked or shared something online that openly mocks another person
  • 16% had done something to subtly annoy somebody they didn’t like online
  • 12% had sent a nasty message, either privately or publicly to somebody they know offline
  • 5% had created a fake profile and used it to annoy or upset another person.

What have you experienced?

When asked about what happened to those who were cyberbullied, here’s how they responded:

  • 39% had a nasty comment posted on their profile
  • 34% had a nasty comment posted on their photo
  • 68% has been sent a nasty private message
  • 18% had their profile wrongfully reported
  • 23% had been bullied in an online game
  • 24% had their private information shared
  • 18% had somebody impersonate them online
  • 41% had rumours about them posted online
  • 27% had photos/videos of them that they didn’t like

Find out More

Want to know more? Have a read through our past research papers to get an idea of the stats around bullying and other related issues from the last 5 years…

We interviewed YouTuber and online personality Eugenia Cooney about her experiences with bullying

DtL: Can you tell us a little bit about yourself?
Eugenia: Hi, my name is Eugenia Cooney and I’m a YouTuber and online entertainer. A lot of the videos I create are makeup and fashion oriented, both are passions of mine. I’m originally from Connecticut and have been living in Los Angeles for about 5 months now. I love shopping, traveling, anime, Jack Skellington, and my dog Buzz.

DtL: Have you ever experienced bullying?
Eugenia: Yes. Unfortunately bullying is a terrible problem in most middle and high schools (from my experience). Bullying can leave a terrible impression on kids, and I do believe it can drastically decrease if kids would stick up for the ones they see being targeted. Sometimes I feel like it can be really hard for people to stick up for themselves and others, which is why I think bullying is still a major problem. For me personally, I was always afraid to speak my mind, so kids would pick on me quite a bit. Because of this my grades also began to suffer. Fortunately, I was able to be home schooled which worked out really well for me. That’s actually when I started YouTube!

“Sometimes I feel like it can be really hard for people to stick up for themselves and others”

 

DtL: What advice would you give to those that are being bullied?
Eugenia: I feel for anyone who’s going through any form of bullying. I would tell them to try ignore the people that are bullying and to surround yourself with those who love and care about you unconditionally. I feel like by just surrounding yourself with family, friends and other likeminded people that enjoy the same hobbies and things that you do, helps to maintain a healthy mental frame of mind during tough times.

DtL: Why do you think people bully?
Eugenia: I think people who feel the need to bully others are probably not very happy with their own lives. I think they probably don’t understand how to deal with their own problems and take their issues out on the people around them. Sometimes it seems like one person will thrive on grouping people up on perceivably “weaker” people who might be afraid to fight back or speak up. It’s fun for them to somehow feel like they are dominating the situation. A lot of people say it’s jealousy, but I think it’s more of a way for people to feel like they’re in control and have that power and attention.

“I think people who feel the need to bully others are probably not very happy with their own lives”

 

DtL: What are the best and worst things about being a YouTube sensation?
Eugenia: The best thing about being a YouTuber is the fanfare. They’re awesome! I can have a bad day and see someone tweet me something super nice and it makes me feel so much better about everything. Some fans even take time to send me letters and gifts and I find that so amazing. I love my fans!
The worst thing is the haters. They can be super distracting. I do my best not let it get to me, but it can definitely be hard sometimes. I wish people could treat each other more respectfully in real life and online.

DtL: If you could go back in time, what one thing would you tell your younger self?
Eugenia: If I could go back in time I would have told myself to not let bullying affect me so much. Concentrate on your own goals and ignore negative people.

“I wish people could treat each other more respectfully in real life and online”

 

DtL: What motto do you live by?
Eugenia: “If you can’t say something nice, don’t say anything at all.” I feel like if more people followed this motto the world would be a much more positive, inviting place.

DtL: What does the future hold for Eugenia?
Eugenia: The future for me includes continuing to build my Youtube career and presence online. In the future I would really like to have a small fashion line on the side, I think that would be really fun.

DtL: Is there anything you would like to add?
Eugenia: I just want to say I honestly believe that there are so many kind and wonderful people out there. Don’t let the negative ones bring you down. Stay positive and remember you are so important no matter what anyone says. Believe in yourself and life will get better!

We interviewed YouTuber Riyadh Khalaf about his experiences with bullying, his new TV series and what it was like coming out to his parents

DtL: Hi Riyadh! Can you tell us a little bit about yourself?
Riyadh: Hey, I’m Riyadh. I’m an Irish guy who moved to London earlier this year to focus on my career and personal growth. I’m a YouTube content creator and Documentary filmmaker with BBC.

DtL: Have you ever experienced bullying?
Riyadh: As a kid, I experienced a lot of bullying, both on and offline. The first experiences of this were on the school playground where I was called a whole list of cruel names and it made feel like an outcast.

The trolling online began when I decided to set up my YouTube channel at the age of 16. I was making videos for about nine months when I began receiving daily death threats and multiple abusive comments about my mannerisms, voice and appearance. I went to the police to make a statement but they just told me to stop making videos and the comments would stop. I went offline for seven years and then decided about 18 months ago to make a return to the site that I loved so much.

“I began receiving daily death threats and multiple abusive comments”

 

Since my return, I have seen an unbelievable wave of love and support that overshadows any trolling I get. The reason I came back to YouTube is because with age and wisdom through my teenage years I grew a tough skin and the ability to not care anymore. The most important thing to me is my happiness and if I am not creating content then I am not happy. I began to flip the negative comments into a positive by using them for funny ‘Reading Mean Comments’ videos which my viewers love. I take the cruel and uncalled for hate and make fun of it, I troll the troll or make frivolous remarks about the comment which in turn takes the power and sting away from the hateful words. I do it for fun but also to empower others to see that these words can be dangerous and incredibly hurtful but if you have the right believe in yourself and self-loving attitude, then you can tackle them.

“I take the cruel and uncalled for hate and make fun of it”

 

In school, I just battled through my bullying on my own. I had little or no support from friends or teachers when it was at its worst. I didn’t realise just how anxious, sad and lost I was at the time because those feelings just became my new normal. I found happiness and a safe space in my own home with my parents who became my best friends.

DtL: What advice would you give to those that are being bullied?
Riyadh: Speak up if you’re being harassed or bullied. Ask the person why they are doing it, tell them the effect it is having on you and if they still don’t stop then seek help from a person in power – A teacher, parent, someone who you trust. Suffering in silence and just ‘putting up’ with it as I did is never a good thing. It will eventually make you afraid of the world and worried about every person you speak to.

What you need to realise is that there are millions of people in this country and all over the world who are silently supporting you and on your side. You are never alone. It’s just about reaching out and finding one of those people who can help you take some steps to stopping the bullying.

Sometimes all it takes is a dose of reality for those that bully to understand the impact of their actions and therefore stop. Some cannot be spoken to and that’s just a reality of life but once again, this is not a battle you have to fight alone or should feel embarrassed asking for help in. Teachers and elders are there to assist you but they can’t help unless they know what is going on.

DtL: Do you have a coming out story? If so can you share it with us?
Riyadh: My coming out story began with me coming out to myself and being comfortable with my sexuality.

It took me about four years to build up the courage to begin telling friends and family. My mother was great about it and supported me. She was mainly upset that I had been holding it in for so long.

I came out to my dad nine months after my mother and initially he was fine but the following days he broke down and was incredibly upset. He is Iraqi and although not a practicing Muslim he had a lot of worries about what other people would think. He was having a lot of difficulties coming to terms with it. My dad recently admitted that he was considering suicide the night after I came out. It was heartbreaking to hear as you can imagine.

“My dad recently admitted that he was considering suicide the night after I came out. It was heartbreaking to hear as you can imagine”

 

In the months following this household drama my father began to relax and take time to learn what being gay means. We worked hard as a family to repair the broken relationships and learn to love again. My dad came with me to Pride and I can vividly remember seeing him have an ‘ah ha!’ moment. He saw how beautiful, open and loving our community was and he felt proud that his son was part of it. He embraced me and told me he loved me. Since then both my parents have been to multiple Pride events, have marched in marriage equality rallies and have appeared in multiple TV documentaries about the LGBTQ+ community. I am incredibly lucky to have them!

DtL: What are the best and worst things about being a YouTube sensation?
Riyadh: Hahaha I would use the term sensation lightly!

I love being my own boss and having 100% creative freedom in all that I do. I don’t have to run any ideas or concepts past anyone – I can just make it! I get the joy of travelling the world for work and making friends in every new location I land. I really couldn’t ask for a better job.

On the downside, it can have an impact on your mental health and anxiety as you worry about the performance of your channel and videos wondering if it is dying and if you need to change things constantly. This is why I make sure to step away from the computer and phone a lot and give myself some digital breathing space.

DtL: If you could go back in time, what one thing would you tell your younger self?
Riyadh: “Riyadh, it’s all going to be ok in the end” or “Work hard, love hard, surround yourself with great people and never let anyone tell you something is impossible”.

DtL: What has been your proudest moment so far?
Riyadh: My proudest moment was getting the chance to publicly campaign for equal marriage in Ireland. I was one of the faces of young Ireland and the ‘Yes’ vote. I worked for months campaigning on national and international media including BBC, CNN and MSNBC then standing with thousands of Irish LGBT’s at Dublin Castle as the result was read out. It was the most amazing experience of my life.

Riyadh on sexuality: “You are not sick, you are not shameful, you are just human”

 

DtL: What does the future hold for Riyadh?
Riyadh: I’m working on a BBC Three documentary series about LGBTQ culture and issues in the UK including homelessness, racism, body image, femme shaming, porn and more. It’s a dream come true to be making documentaries with BBC and something I’ve wanted to do for countless years.

Beyond this I hope to continue growing my channel, begin working more in entertainment TV and eventually, one day have my own talk show! I have hope! 🙂

DtL: What advice would you give to those who may be struggling to come to terms with their sexuality?
Riyadh: Look into yourself and take away all of the societal, media and family ‘norms’ and expectations. When you have removed all of those external pressures, what do you feel? Who are you drawn to? What is your heart saying?

You are not sick, you are not shameful, you are just human. Go online and find others like you. Speak to like-minded people and begin to truly love yourself and your identity. Then and only then should you consider telling the people around you in my opinion. Your future is bright but it is brighter when you are free!